Caliente Tropics

SEO Copywriting



Client purchased and renovated a hotel/resort in the heart of Palm Springs, California. The challenge was to complete a full SEO rewrite of the website, that speaks directly to the ideal guest/visitor, and plays up the 'tiki-charm' ambiance.

I mapped out a brand strategy and performed keyword research for localized search terms. I then wrote the copy using a fresh and engaging voice/tone. The site now ranks for several high competition keywords, both long-tail and short. 

See it Live: