Client is a fitness influencer with an Instagram following of 1 million+ that he wanted to monetize. Client was unsure of the product offer and/or how to go to market. The challenge was to develop a fitness program and write compelling sales copy to sell it across Instagram and other channels.
Worked with agency to define value proposition and how to best position the influencer's product/program. Wrote fast-paced copy that draws the reader into his story, and played heavily on various psychological triggers. I also helped with visual creatives on this project.
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