Client is in the non-profit, nature conservation space. Serving as lead copywriter on this project, I was responsible for distilling the value-prop and packaging it to drive conversions (booked trips on a sailboat to study/monitor coral reefs).
The 'epic' iCoral voice, always at the center, and always inspiring the reader to click the 'book now' button. The final product educates, motivates, and compels the SCUBA diver audience to join the iCoral mission. It was a home run for this innovative app-based conservation org.
See it Live: iCoral Platform