Nautis Watch Co

Web Copywriting

Challenge

Solution

Client wanted a full-site redesign and desired to go to market with on-brand messaging that speaks directly to ideal customer. The challenge was to write micro-copy and stellar product descriptions, positioning the wrist watch collection as a must-have for men.

Thoroughly researched the client's brand and target audience, and then went to work crafting compelling copy with a decidedly nautical flair to it. The masculine voice conjures a nostalgia for seafaring adventure.

See it Live: Nautis Watch Co.

© 2020 by Gabriele & Co.