Client wanted a full-site redesign and desired to go to market with on-brand messaging that speaks directly to ideal customer. The challenge was to write micro-copy and stellar product descriptions, positioning the wrist watch collection as a must-have for men.
Thoroughly researched the client's brand and target audience, and then went to work crafting compelling copy with a decidedly nautical flair to it. The masculine voice conjures a nostalgia for seafaring adventure.
See it Live: Nautis Watch Co.