I currently serve as Senior Copywriter for the agency, where I'm tasked to write high-converting copy across multiple verticals. The ongoing challenge is to position the agency's brands as the *only* choice for the consumer/customer. I accomplish this with sales pages, upsells and downsells, email campaigns, web copy, etc.
I approach every piece of content and copy with fresh eyes, creative urgency, and story appeal. My goal is to find the 'hook' that draws the reader in and keeps them engaged until the very end... at which point a well-timed, strong call-to-action (CTA) closes the deal.
See it Live: Done-For-You Sales Funnels